Pablo ParmaSenior Product Designer · Design Systems & AI
Rosario, Santa Fe, Argentina
LANGUAGES
Spanish (Native)
English (Advanced)
PROFESSIONAL SUMMARYSenior Product Designer with 10+ years of experience specializing in design systems architecture and AI-powered product experiences across mobile and web. I build scalable component libraries in Figma aligned with React, Tailwind, and Shadcn — bridging design and engineering with precision. Currently working at the intersection of AI and UX, using tools like Claude and Gemini to prototype, research, and ship faster. Experienced in Agile squads alongside engineers, PMs, and business stakeholders, delivering measurable results through clean, systems-driven design.
SKILLS
Design Systems
Figma
React
Tailwind CSS
Shadcn
HTML / CSS
AI UX Patterns
Claude
Gemini
Cursor
User Research
Prototyping
Wireframing
Agile / Lean UX
XR / AR
EXPERIENCE
Concord — Client: Sallybeauty.comMar 2025 – Present
Senior Product Designer
Designed end-to-end experience for Sally Beauty and CosmoProf apps, serving millions of active users across iOS and Android.
Architected and contributed 100+ components to the design system, enabling consistent implementation across engineering teams.
Defined user flows and pixel-perfect layouts for key product areas; building AI-powered prototypes to accelerate user testing.
Using Claude and Gemini to prototype AI-driven UX flows, reducing research validation cycles significantly.
Nimble.laJan 2023 – Jan 2025
Senior Product Designer
Led design for DocSnap.ai, an AI-powered tool for contract insights, improving onboarding and usability.
Redesigned BridgeHaul's mobile app, streamlining logistics workflows and increasing user engagement by 30%.
Architected a scalable Figma design system aligned with React, Tailwind, and Shadcn — adopted by 2 engineering teams for cross-product consistency.
Google C+E Studio via BlinkOct 2021 – Dec 2022
Senior Product Designer
Designed interactive AI-based tools and assets like Smart Stickers, used by millions of content creators.
Worked closely with AI engineers and product managers to bridge aesthetics with technical capabilities.
Yappa World Inc.Apr 2020 – Aug 2021
Lead UI/UX Designer
Conducted UX workshops, created personas and journey maps, improving feature direction and cross-team alignment.
Built a design system for interactive audio/video widgets, used across thousands of communities.
Fulcrum / RedstageJun 2019 – Apr 2020
Product Designer
Defined design processes across healthcare, banking, and food services.
Designed UX for "Culinary Suite," enhancing efficiency and user satisfaction.
Integrated Lean UX into Agile teams, reducing design-to-dev cycle time.
OZ Digital ConsultingNov 2018 – May 2019
UI/UX Designer – XR
Led design for mixed reality (Magic Leap, Oculus), creating intuitive XR interfaces.
Conducted deep research into immersive UX, aligning design with tech feasibility.
BairesDevJun 2017 – Nov 2018
UI/UX Designer
Created intuitive dashboards and complex data visualizations to improve decision-making.
Ensured design consistency and usability across enterprise-level digital platforms.
Collaborated with product managers and engineers to align business goals with user needs.
Wrap MediaJul 2016 – May 2017
UI/UX Designer
Created brand-compliant campaigns and high-fidelity prototypes for marketing teams.
Delivered designs under tight deadlines, improving conversion and engagement.
Collaborated with product managers and engineers to align business goals with user needs.
G2K Argentina S.A.Mar 2013 – Mar 2016
UI/UX Designer
Managed branding, UI/UX, web design, and marketing assets for large-scale projects.
Led a design and dev team, improving conversions by 25% through SEO and responsive design.
Created visual systems, custom photography, and iconography to unify product identity.
EDUCATION
Visual CommunicationUNR - Universidad de Rosario2010 – unfinished
Postgraduate in Visual CommunicationFacultad de Planeamiento y Diseño2005 – 2007
Degree in Graphic DesignEscuela de Bellas Artes2002 – 2004
Proudly created and coded using:
ClaudeClaude+GeminiGemini+AntigravityAntigravity
© 2026 Pablo Parma